Год выпуска: 2005 Автор: Jeffrey M. Hornstein, Jeffrey M. Hornstein Издательство: Страниц: 264 ISBN: 0822335409
Описание
How is it that virtually all Americans came to think of themselves as ?middle class? in the twentieth century? In this cultural history of real estate brokerage, Jeffrey M. Hornstein argues that the rise of the Realtors as dealers in both domestic space and the ideology of home ownership provides tremendous insight into this critical question. At the dawn of the twentieth century, a group of prominent real estate brokers attempted to transform their occupation into a profession. Drawing on traditional notions of the learned professions, they developed a new identity?the professional entrepreneur?and a brand name, ?Realtor.? The Realtors worked doggedly to make home ownership a central element of what became known as the ?American dream.? Hornstein analyzes the internal evolution of the occupation, particularly the gender dynamics culminating in the rise of women brokers to predominance after the Second World War. At the same time, he examines...
