Statistics for Management and Economics, Abbreviated Edition (with CD-ROM) Год выпуска: 2008Автор: Gerald KellerИздательство: Страниц: 714ISBN: 0324594275Описание STATISTICS FOR MANAGEMENT AND ECONOMICS ABBREVIATED, 8e, emphasizes applications over calculation. It illustrates how vital statistical methods and tools are for today's managers--and teaches you how to apply them to real business problems. Using a proven three-step "ICI" approach to problem solving, the text teaches you how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics doing them by hand, using Excel®, or using MINITAB?; and how to INTERPRET results in the context of the problem. This unique approach enhances your comprehension and practical skills. The text's vast assortment of data-driven examples, exercises, and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists, and others use. These comprehensive applications give you hands-on practice, while solid pedagogical elements make the...
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