Building a Global Bank: The Transformation of Banco Santander Год выпуска: 2008Автор: Mauro F. Guillen, Adrian TschoeglИздательство: Страниц: 280ISBN: 0691131252Описание In 2004, Spain's Banco Santander purchased Britain's Abbey National Bank in a deal valued at fifteen billion dollars--an acquisition that made Santander one of the ten largest financial institutions in the world. Here, Mauro Guillen and Adrian Tschoegl tackle the question of how this once-sleepy, family-run provincial bank in a developing economy transformed itself into a financial-services group with more than sixty-six million customers on three continents. Founded 150 years ago in the Spanish port city of the same name, Santander is the only large bank in the world where three successive generations of one family have led top management and the board of directors. But Santander is fully modern. Drawing on rich data and in-depth interviews with family members and managers, Guillen and Tschoegl reveal how strategic decisions by the family and complex political, social, technological, and economic forces drove Santander's unprecedented rise to global prominence. The authors place the...
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Ирина Марина Михайловна, хочу выразить вам огромную благодарность за дипломную работу после вашего сопровождения. Моему профессору она очень понравилась, принял ее почти в таком виде как вы советовали, с незначительным редактированием содержания, которое я сделала сама.
