Buried Treasure: Discovering and Implementing the Value of Corporate Social Responsibility Год выпуска: 2008Автор: Caleb WallИздательство: Страниц: 178ISBN: 1906093105Описание With business under unprecedented pressure from a range of stakeholders to engage in corporate social responsibility (CSR), those working in dirty industries, developing countries and the extractive sector are finding themselves exposed to great strateg risks. Many of these companies are endeavouring to practise CSR and sustainability, but lack the knowledge to do so convincingly. Much of what has been published to date tells companies they must do CSR, without explaining how best to implement CSR-relat policies and why this is very much in the corporate interest. Buried Treasure sets out in a series of case studies from different industries around the world a clear demonstration of how it is possible to create shared value for companies, communities another stakeholders by putting CSR at the core of the business model. In implementing CSR, companies need to look beyond philanthropy, delving deeper to find the buried treasure of shared value creation. This is much more than...
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