Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press) (Harvard Business School Press) (Harvard Business School Press) (Harvard Business School Press)
Год выпуска: 2008 Автор: Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman Издательство: Страниц: 320 ISBN: 1591398460
Описание
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:Follow a market-proven process -- so your company can reliably create blockbuster businessesCreate...
