Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model Год выпуска: 2008Автор: Tatiana Soto J.Издательство: Страниц: 108ISBN: 3836658720Описание In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important. The purpose of this thesis is the critical comparison between two well-known brand valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the methods are first analysed in relation to their compliance with the requirements for brand valuation methods. Secondly, the extent to which the methods can be applied for the different valuation purposes is also analysed. The two selected methods are the Interbrand model (from Interbrand Zintzmeyer & Lux) and the Brand Equity Evaluator model (from BBDO Consulting).
Похожие книги
Organization for Economic Co-Operation a, Organisation for Economic Co-Operation a. Organic Agriculture: Sustainability, Markets, and Policies. – М.: , 0. – 0 с. Donald A. St John, Alan W. Poole and Ian Sims. Concrete Petrography: A Handbook of Investigative Techniques. – М.: Arnold, 1998. – 488 с. A Directory of CHRIE Member Colleges and Universities. A Guide to College Programs in Hospitality and Tourism. – М.: , 1997. – 480 с. Husham A. Al-janabi,Kais T. Shlash and Mohammed Y. Fattah. The Behavior of Bounded Foundations on Sandy Soil. – М.: LAP Lambert Academic Publishing, 2014. – 160 с. A.K.M. Zami-ur Rahman and Mohammad Reza Hesamzadeh. The TC-PSI Indicator for Market Power Analysis. – М.: LAP Lambert Academic Publishing, 2012. – 100 с. A. C. Suthar,D. D. Shah and G. R. Kulkarni. Implementation of Secured Color Image Authentication and Protection. – М.: LAP Lambert Academic Publishing, 2011. – 92 с. Mohammad Aminul Islam,A.K.M Harun-or-Rashid and A.N.M Naser Wahed. DESIGN STUDY AND DEVELOPMENT OF A SCINTILLATION AMPLIFIER. – М.: LAP Lambert Academic Publishing, 2011. – 68 с. A. M. Sheikh,W. Y. Ali and M. I. Khashaba. Reducing the Mechanical Wear in Cement Factory. – М.: LAP Lambert Academic Publishing, 2012. – 60 с. Abdel-Baset A. Mohamed,Abdel-Shafy F. Obada and Hosney A. Hessein. Quantum Decoherence and Entanglement in Quantum Information. – М.: LAP Lambert Academic Publishing, 2011. – 148 с. Elhagag A. Hassan,Magdy M.K. Bagy and Fatthy M. Morsy. Biodegradation of Chicken Feathers by Keratinolytic Fungi. – М.: LAP Lambert Academic Publishing, 2013. – 188 с. A. K. Singh Kashyap,Mandhata Singh and S. P. Singh. Short duration kharif Crop production in Agrihorticultural System. – М.: LAP Lambert Academic Publishing, 2012. – 96 с. Taghred A. Hashem,Omer H. El-Hussieny and Ihab M. Farid. Interactions among some nutrients & their implications on plant growth. – М.: LAP Lambert Academic Publishing, 2013. – 164 с. Mohmoud G. A. Eissa,Thanaa, M. D. Ezz and Mahmoud A. M. Ali. Effect of Potassium Pre-Harvest Spraying on Orange Fruits. – М.: LAP Lambert Academic Publishing, 2012. – 92 с. Vandana A. K.,Suresha G. J. and Swamy G. S. K. Postharvest treatments influencing shelf life of jamun fruits. – М.: LAP Lambert Academic Publishing, 2014. – 148 с. A. V. Chatrabhuji,D. G. Barad and H. H. Mashru. Study on Domestic Rooftop Water Harvesting for Junagadh City. – М.: LAP Lambert Academic Publishing, 2014. – 112 с. Most. Nazma Parvin,Dr. M. A. Rashid and Dr. M. S. Islam. Chemical and Biological Investigations of Dillenia indica. – М.: LAP Lambert Academic Publishing, 2011. – 124 с. Hemayet Hossain,A.F.M. Shahid -Ud-Daula and Kamrul Hasan. Chemical and Biological Evaluation of Spilanthes paniculata Linn. – М.: LAP Lambert Academic Publishing, 2012. – 104 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Катя, 19.02 Спасибо большое Марина Михайловна, вчера защитилась, всё отлично!
