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Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)



Год выпуска: 2009
Автор: Yukio Ohsawa, Katsutoshi Yada
Издательство:
Страниц: 344
ISBN: 1420070193
Описание
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more. Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses ...


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Алексей
Здравствуйте, нам выставили оценки за курсовые за обе курсовые нам поставили 4 при защите, ей видимо в курсовой просто не понравилось негативное отношение к оценщикам, поэтому она и поставила такие оценки, а в переделанной работе это все было убрано и она поставила более высокие оценки, а по банковскому делу поставили 5. Так что все хорошо. Спасибо большое!