The defense industry: A comparative analysis of US and European companies Год выпуска: 2010Автор: Valentina SantanielloИздательство: Страниц: 72ISBN: 383835723XОписание Over the last years, the global defense industry has been experiencing a substantial growth rate. It has gradually become a vital component of the economic structure of the most powerful nations in the world. Gaining a deep understanding of this sector is paramount. This book offers you an up-to-date overview of the industry by guiding you through a strategic analysis first and a financial study of the major players afterwards. A detailed Porter?s five forces analysis lays the foundation of the book. It helps identifying the characteristics of each market as well as the key success factors a firm operating in the defense industry has to be strong at. The profitability of the five biggest companies in the US ? Lockheed Martin, Boeing, Northrop Grumman, General Dynamics, and Raytheon ? and the five biggest companies in the recently rising European market ? EADS, BAE Systems, Thales, Finmeccanica and Rolls- Royce ? has been tested with independent calculations....
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Наталья, 11.02 Марина, спасибо Вам огромное, очень хорошая работа, защитила на отлично. Самой было интересно читать. :-)
