The Marketing Book Год выпуска: 2003Автор: Michael J. BakerИздательство: Butterworth-HeinemannСтраниц: 834ISBN: 0-7506-5536-4Описание This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: Channel management - management of the supply chain; Customer Relationship Management; Direct marketing; E-marketing; Integrated marketing communications; measurement of marketing effectiveness; Postmodern and retro-marketing; Relationship marketing; Retailing. Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume...
Похожие книги
The International Bar Association. The Business of Law: Strategies for Success. – М.: , 2012. – 173 с. The Motley Fool, LouAnn Lofton. Warren Buffett Invests Like a Girl: And Why You Should, Too. – М.: , 2012. – 272 с. Bill Williams, Justine Williams, Marketplace Books. Trading Chaos: Maximize Profits with Proven Technical Techniques. – М.: John Wiley and Sons, Ltd, 2004. – 228 с. Financial Correspondents of the New York Times. The New Rules of Personal Investing: The Experts' Guide to Prospering in a Changing Economy. – М.: , 0. – 0 с. Ted Tesser, Ted Tesser, Marketplace Books. The NEW Trader's Tax Solution: Money-Saving Strategies for the Serious Investor. – М.: , 0. – 0 с. Cyndi Crother, The Crew of World-Famous Pike Place Fish. Catch! A Fishmonger's Guide to Greatness. – М.: , 0. – 0 с. Price Headley, Price Headley, Marketplace Books. Big Trends in Trading: Strategies to Master Major Market Moves. – М.: , 0. – 0 с. Agriculture, and the Envir Joint Minnesota-Padova Conference on "Food, Paolo Caggiati, K. William Easter, Maurizio Canavari. Economic Studies on Food, Agriculture, and the Environment. – М.: , 0. – 0 с. The Editors of VGM Career Books. McGraw-Hill's Big Red Book of Resumes. – М.: , 0. – 0 с. Donald J. Bowersox, David J. Closs, The McGraw-Hill Companies. Logistical Management: The Integrated Supply Chain Process. – М.: , 0. – 0 с. Aspatore Books Staff, Bigwig Briefs Staff, BigwigBriefs.com. Bigwig Briefs: Become a VP of Marketing - Leading Marketing VPs Reveal What it Takes to Get There, Stay There, and Empower Others That Work With You. – М.: , 0. – 0 с. Inside the Minds Staff. The Educator: The Art & Science of Providing an Excellent Education (for Teachers of All Levels & Types). – М.: , 0. – 0 с. William Peter Hamilton, Marketplace Books. The Stock Market Barometer (A Marketplace Book). – М.: , 0. – 0 с. Jay Levinson, Bigwig Briefs Staff, BigwigBriefs.com, Aspatore Books Staff. Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marketing on a Shoestring Budget. – М.: , 0. – 0 с. Aspatore Books Staff, InsideTheMinds.com, Stephen Jones, T. Michael Glenn, Karen Edwards, Michael Linton, Jody Bilney, John Hayes, Richard Rivers, Richard Costello. Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising and Building Successful Brands. – М.: Aspatore Books, 0. – 228 с. Multicultural Marketing Resources, Inc. The Source Book of Multicultural Experts 2008/09. – М.: , 2008. – 94 с. Aspatore Books Staff. Leveraging Marketing Innovation for Optimal Results: Leading CMOs on Distinguishing Your Brand, Discovering the Next Big Idea, and Using Partnerships to Expand Your Business (Inside the Minds). – М.: , 2009. – 124 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Людмила Здравствуйте! Получила контрольную СУПЕР!!! Вы помогли даже лучше, чем я предполагала. Да действительно ацесс 2000, я ошиблась сначала, просто у меня обучающий диск на ацесс 2002. Контрольные такие в Алтайском госуниверситете филиал в Рубцовске, а специальность прикладная информатика в экономике. Причем сессия была в конце января, а теперь с 28 марта, а я еще работаю и имею 4 детей. ПОЭТОМУ ПОМОЩЬ СТУДЕНТОЧКИ В ВАШЕМ ЛИЦЕ МЕНЯ ПРОСТО ВЫРУЧИЛА! ДАЙ ВАМ БОГ ЗДОРОВЬЯ И МНОГО ДЕНЕГ! С П А С И Б О!!!
