Год выпуска: 2010 Автор: Kenneth Roman Издательство: Palgrave Macmillan Страниц: 304 ISBN: 0230100368, 978-0230100367
Описание
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author's decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. A This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: A "The man in the Hathaway shirt" with his aristocratic eye patch "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water to the U.S. Perhaps the most...
Здраствуйте, нам выставили оценки за курсовые за обе курсовые нам поставили 4 при защите, ей видимо в курсовой просто не пондравилось негативное отношение к оценщикам, поэтому она и поставила такие оценки, а в переделанной работе это все было убрано и она поставила более высокие оценки, а по банковскому делу поставили 5. Так что все хорошо. Спасибо большое!