Google AdWords lets you create ads that appear beside search results specifically related to your business - and you can set your own budget. Here's how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign! See what's new - explore the changes in the AdWords interface, new free tools, and enhanced third-party tools; Optimize - see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site; Economize - use conversion tracking to keep your costs low; What's best - benefit from best practices in split testing, opt-in landing page structure, and ad group structure; Discover what works - learn from case studies where readers of the first edition share their experience and techniques they've used.
