Год выпуска: 2002 Автор: Alexander Bard, Jan Soderqvist Издательство: Financial Times Prentice Hall Страниц: 288 ISBN: 1903684293
Описание
The world will not live without logos, but neither will capitalism silently take over democracy. What comes next? Forget capitalism and the class struggle, we are witnessing the birth of a whole new world. The digital revolution is, in fact, changing things far more dramatically then the hype-mongers of tech Internet ever imagined - only not in the way that they and their investors hoped. The move from a society dominated by print and broadcast mass media to the age of interactivity is at least as dramatic as the move from feudalism to capitalism. After capitalism comes attentionalism. Those who can harness global networks of information and master new forms of communication will control business, finance and legislation, forming the new business and government elites. They will inherit the power; they are the Netocracy. Driven by the Internet and mobile communications, networks are turning into the major means of doing business, organising action, getting knowledge;...
