Год выпуска: 2004 Автор: Michael V. Marn, Eric V. Roegner, Craig C. Zawada Издательство: John Wiley and Sons, Ltd Страниц: 288 ISBN: 0-47146-669-7
Описание
The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues. The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability.
