Год выпуска: 2000 Автор: Liam Fahey, Robert M. Randall Издательство: Wiley Страниц: 414 ISBN: 0471197084
Описание
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E.Porter shows you how to enhance competitive advantage through a global strategy. C.K.Prahalad explains how to create and leverage core competencies - a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy. H.Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F.Mahon, Barbara Bigelow, and Liam Fahey explore political strategy - the need to manage relationships with the concerned segments of the public, trade...
