Год выпуска: 2002 Автор: Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, S. Venkataraman Издательство: John Wiley and Sons, Ltd Страниц: 384 ISBN: 0-47122-284-4
Описание
This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates (them) into a practical general management framework that will help managers meet the challenges of the twenty-first century. W.Carl Kester Industrial Bank of Japan Professor of Finance Harvard Business School "The Portable MBA" is an outstanding resource. Every prospective MBA student should read it to jump-start their course work; every practicing manager, even those with MBAs, would also profit greatly from time spent with this excellent book. Dennis E.Logue, Dean and Fred E.Brown Chair Michael F.Price College of Business, University of Oklahoma "The Portable MBA" will appeal to those who recognize that the tired old rules of business no longer apply in today's rapidly changing global environment. This book offers students and business professionals an up-to-date approach that...
