Год выпуска: 2012 Автор: Timothy Clark, Alexander Osterwalder, Yves Pigneur Издательство: Страниц: 264 ISBN: 1118156315
Описание
A one-page tool to reinvent yourself and your careerThe global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.This book shows readers how to:Understand business model thinking and diagram their current personal business modelUnderstand the value of their skills in the marketplace and define their purposeArticulate a vision for changeCreate a new personal business model harmonized with...
