Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios.A To create these advantages, managers need to understand how to use statistics to provide information on performance response under alternative scenarios. This updated edition ofA the popularA text helps business students develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2010 with shortcuts, and translate results into implications for decision makers. The author emphasizes communicating results effectively in plain English and with compelling graphics in the form of memos and PowerPoints. Statistics, from basics to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. A number of examples focus on business in emerging global markets with particular...
