Год выпуска: 2012 Автор: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher Издательство: Страниц: 400 ISBN: 0538480874
Описание
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
