Marketing and distribution strategy for FMCG: Growing indian rural market Год выпуска: 2012Автор: Girish JadhavИздательство: Страниц: 88ISBN: 3848482835Описание The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labor costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market Potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer 'upgrading' in the matured product categories....
Похожие книги
Claude D' Aspremont, International Conference on Institutional and Financial Incentives for, Victor Ginsburgh, Henri Sneessens, Frans Spinnewyn. Institutional and Financial Incentives for Social Insurance. – М.: , 0. – 0 с. United Nations. Economic and Social Commission for Asia and the Pacific. Statistical Yearbook For Asia And The Pacific 2007 (Statistical Yearbook for Asia and the Pacific/Annuaire Statistique Pour L'asie Et Le Pacifique). – М.: , 2008. – 189 с. United Nations. Economic and Social Commission for Asia and the Pacific. Eco-efficiency: A Practical Path to Sustainable Development, a Reference for Eco-efficiency Partnership in North-east Asia (Economic and Social Commision for Asia and the Pacific). – М.: , 2008. – 80 с. United Nations. Economic and Social Commission for Asia and the Pacific. Transport and Communications Bulletin for Asia and the Pacific: Container Transportation by Railways (Economic and Social Commission for Asia and the Pacific). – М.: , 2008. – 126 с. Edited by Fatemeh Ebtehaj, Bridget Lindley and Martin Richards for the Cambridge Socio-Legal Group. Kinship Matters. – М.: , 2011. – 326 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Upgrading of High Moisture Low Rank Coal. – М.: LAP Lambert Academic Publishing, 2013. – 100 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Upgrading of High Moisture Low Rank Coal to Hydrogen and Methane. – М.: Dictus Publishing, 2013. – 100 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Sealing of Underground Respositories for Radioactive Waste in Salt. – М.: Dictus Publishing, 2011. – 312 с. European Commission European Commission and Directorate-General for Agriculture and Rural Developmen. Genetic Resources in Agriculture 1. – М.: Dictus Publishing, 2013. – 92 с. European Commission European Commission and Directorate-General for Agriculture and Rural Developmen. Genetic Resources in Agriculture. – М.: Dictus Publishing, 2013. – 92 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Environment and Health Funded by the Seventh Framework Programme. – М.: Dictus Publishing, 2013. – 524 с. European Commission European Commission and Directorate-General for Research and Innovation Director. EU Research for the Environment 2007-2013. – М.: Dictus Publishing, 2013. – 52 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Economic Change, Unequal Life-chances and Quality of Life. – М.: Dictus Publishing, 2013. – 152 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Overall Uncertainty Analysis. – М.: Dictus Publishing, 2013. – 248 с. European Commission European Commission and Directorate-General for Agriculture and Rural Developmen. Rural Development in the European Union. – М.: Dictus Publishing, 2013. – 420 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Understanding and Mastering Coal Fired Ashes Geopolymerisation Process. – М.: Dictus Publishing, 2013. – 120 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Most Appropriate Treatments. – М.: Dictus Publishing, 2013. – 124 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Юрий, 11.05 Я думаю если от научного и будут какие то еще поправки, то они будут минимальными. Спасибо за работу. Буду Ваш ресурс рекомендовать друзьям.
