I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man Год выпуска: 2012Автор: Rick PaduloИздательство: Страниц: 224ISBN: 1459705009Описание If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history: - Black's is Photography - Leon's - Don't Pay a Cent Event - Zellers - Because ... the Lowest Price is the Law - CIBC - Seeing Beyond - Rexall - A Pharmacy First These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success.
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