The Marketing HIGH GROUND series: The Role of the Campaign Manager: A primer for driving integrated marketing plans Год выпуска: 2012Автор: J. Michael Gospe Jr.Издательство: Страниц: 44ISBN: 1475149026Описание In the business world, nothing can hinder the success of an integrated marketing campaign (and your ability to claim the high ground) faster than an unseasoned marketing campaign manager. So, what exactly is the role of the campaign manager, and what is the profile of the most effective campaign managers? This mini-guidebook answers these questions and provides helpful tips that can accelerate the integrated marketing campaign development process, navigate internal politics, and produce better marketing results.
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Диля Спасибо за оперативность. Я не ошиблась в выборе. Слава о Вашей организации не блеф.
