Год выпуска: 2012 Автор: Russell Hoye, Matthew Nicholson, Aaron Smith, Bob Stewart, Hans Westerbeek Издательство: Страниц: 304 ISBN: 0415500702
Описание
Now available in a fully revised and updated third edition, Sport Management: Principles and Applications examines the nature of the sport industry and the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management. Written in highly accessible style, each chapter has a coherent structure designed to make key information and concepts simple to find and to utilize. Chapters contain a conceptual overview, references, further reading, relevant websites, study questions and up-to-date case studies from around the world to show how theory works in the professional world. Topics covered include: strategic planning organizational culture organizational structures human resource management leadership governance financial management marketing performance management. This book provides a comprehensive introduction...
