Год выпуска: 2012 Автор: Catherine C. Cole Издательство: Страниц: 200 ISBN: 0864926413
Описание
Remember pearl-snap Western shirts, Scrubbies jeans, and denim jackets, George W. Groovy, Cowboy Kings, Red Straps? Take a trip down memory lane and relive the GWG story! Remember the slogans “Anything Goes,” “They wear longer, because they're made stronger,” and Wayne Gretzky's declaration that “I grew up in GWGs”? GWGs have been a cultural icon in Canada since the companyA?A?A?s founding in 1911. Here, at long last, is the complete, lushly illustrated history of the Great Western Garment Company, whose products were staples for some generations and defined cool for others. This lavish book includes archival photographs, advertisements, product photos, and insights on the long history of this iconic Canadian company. Begun in Edmonton, GWG not only manufactured jeans, but also helped immigrant women support their families, becoming a model of management and labour working collaboratively. GWG eventually became the largest workwear manufacturing company in...
