Corporate Management, Corporate Social Responsibility and Customers: An Empirical Investigation Год выпуска: 2012Автор: Heike LoberИздательство: Страниц: 164ISBN: 3842873816Описание Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers in all decisions and/or the carrying out of different CSR activities leads to it being a more effective marketing strategy. In the conceptual part, a definition of CSR is given: Different approaches are presented reaching from a more detailed one dealing with economic, legal, ethical and discretionary responsibilities according to the pyramid of CSR, to a less specific one, which is taken as the basis of the paper. Key characteristics of CSR as well as different motivations exemplified in the normative and the business case are described and a critical evaluation of CSR is taken into consideration by means of the shareholder view of CSR and the stakeholder theory. Moreover, CSR in Germany is compared with...
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Руслан Это альтернативно одаренный преподаватель - объяснять или доказывать ему что-либо бесполезно. Остается надеяться, что на втором разе он остановится. Спасибо за консультацию.
