Год выпуска: 2012 Автор: Carol Realini Издательство: Страниц: 178 ISBN: 1907720529
Описание
Rising fees. Rampant foreclosures. Americans (and much of the rest of the world) are angry and fed up with banks. In this explosive book, Carol Realini reveals what afflicts today's biggest banks and how they can transform using disruptive innovation to reconnect with their customers. Today's vast superbanks are organizations that seem to operate by their own rules and trample their Main Street customers. BANKRUPT reveals what afflicts today's biggest banks, and shows how they nickel-and-dime the average customer even as they hold trillions of dollars in assets and government bailout funds. It's not about creating nostalgia for a golden age that is long past. It's about how today's banks can transform themselves to redefine banking. It's a call for leadership that lives by the motto "Do the right thing." To chart a path to the future, Realini draws upon her extensive personal experience in India, and reveals the amazing revolution in grassroots banking that is taking place right now....
