Prospect Research: A Primer for Growing Nonprofits is a detailed guide to expanding your donor base by implementing an advancement research plan. Written by a prospect researcher, this unique book provides you with the tips you need to find your next major gift donors. Novice researchers and fundraisers will appreciate step-by-step instructions to identifying new donors, planning effective donor cultivation, tracking progress, organizing resources, and implementing a successful research strategy. Experienced researchers at established nonprofits will want to refresh their skills by reviewing the approach, the sample forms, analytical techniques, screening ideas, and tracking procedures covered in this guide.
