Год выпуска: 2012 Автор: Marcus Wagner Издательство: Страниц: 400 ISBN: 1906093733
Описание
This book addresses the intersection of entrepreneurship, innovation and sustainability (EIS), presenting high-quality research illuminating the relationship between the three fields. The EIS is particularly relevant from a European point of view given the focus of the European Commission on corporate social responsibility (CSR) and sustainability, as well as the prominent role of the latter in the Framework Programme of the EU. Also, the Lisbon agenda, with its focus on the quality of life for European citizens, requires that firms reconcile sustainability aspects with profitability and innovation and entrepreneurs are seen as key diffusers of these aims. Sustainability requires both radical (technological) and incremental (product- and process-related) innovation. In many cases, such innovations come from small to medium-sized enterprises and so the role of the entrepreneur is key to their success. The book is split into six sections. The first section examines the nexus in detail...
