Год выпуска: 0 Автор: Peter Gomez Издательство: Страниц: 0 ISBN: 1861522401
Описание
This book is one of the first to deal with raising the value of a company by exploiting all its internal and external potentials. This is a key management issue in the 1990's which has mainly been addressed in journal articles rather than books. Value Management takes a holistic approach to corporate strategy which is unusual in management books, which tend to bias themselves towards one particular paradigm or field of management. It deliberately presents a European perspective against the more usual American approach to management, and backs this up through the selection of case studies which illustrate the theories. The book exemplifies theory through easily understood practical examples emphasizing application, rather than theory.
