Customer Fraud and Business Responses : Let the Marketer Beware Год выпуска: 0Автор: Kelly Tian, Bill KeepИздательство: Страниц: 0ISBN: 1567203876Описание From remarkably frank and believable responses to their research questionnaire, marketers Tian and Keep provide a wide ranging catalogue of frauds that customers perpetrate on businesses--and why they do it. The researchers report that customer fraud seems to be achieving the status of socially acceptable behavior. Not only do individuals practice it themselves, they share their tactics and strategies with friends, then justify it by saying they are attempting to reestablish justice in the marketplace. The result is a richly detailed study of a growing and economically dangerous trend--and the steps that marketers can take to combat it.
Похожие книги
Brett N. Steenbarger. The Psychology of Trading: Tools and Techniques for Minding the Markets. – М.: , 0. – 0 с. M. Fogiel, Staff of Rea, Research and Education Association, Research, The Staff of Education Association. Microeconomics Super Review. – М.: , 0. – 0 с. Kelly Tian, Bill Keep. Customer Fraud and Business Responses : Let the Marketer Beware. – М.: , 0. – 0 с. Barbara Parker. Globalization and Business Practice: Managing Across Boundaries. – М.: , 0. – 0 с. Stephen V. Ward. Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000. – М.: Routledge, 1998. – 288 с. Positive Psychology In Business Ethics And Corporate Responsibility (Ethics and the Environment) (Ethics and the Environment). – М.: , 2005. – 0 с. Frances McGuckin. Business For Beginners, US Edition: From Research And Business Plans To Money, Marketing, And The Law. – М.: , 2005. – 318 с. Richard Bitner. Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance. – М.: , 2008. – 208 с. Joseph E. Stiglitz. Freefall: America, Free Markets, and the Sinking of the World Economy. – М.: W. W. Norton & Company, Inc., 2010. – 362 с. Edited by Fatemeh Ebtehaj, Bridget Lindley and Martin Richards for the Cambridge Socio-Legal Group. Kinship Matters. – М.: , 2011. – 326 с. Edited by Jack Beatson and Eltjo Schrage, with the collaboration of Mindy Chen-Wishart, Martin Hogg. Cases, Materials and Texts on Unjustified Enrichment. – М.: , 2011. – 640 с. Edited by Dagmar Schiek, Lisa Waddington and Mark Bell (with the collaboration of Tufyal Choudhury. Cases, Materials and Text on National, Supranational and International Non-Discrimination Law. – М.: , 2011. – 1118 с. ROGERS. ENTREPRENEURIAL FINANCE: FINANCE AND BUSINESS STRATEGIES FOR THE SERIOUS ENTREPRENEUR. – М.: , 2014. – с. Charles M.M. Ondieki,Elifas Bisanda and Wilson Ogola. The Effect of Artisan's and Business Attributes on Arc Welding Quality. – М.: LAP Lambert Academic Publishing, 2012. – 164 с. Fidelis Ajayi Anyan. The Roles and Responsibilities of the Project Team and manager. – М.: LAP Lambert Academic Publishing, 2012. – 88 с. Laura Potincu. Ethics and Social Responsibility in the Marketing Domain. – М.: LAP Lambert Academic Publishing, 2012. – 384 с. Pervaiz Ali. ''Online Shopping'' Customer Satisfaction and Loyalty in Norway. – М.: LAP Lambert Academic Publishing, 2011. – 84 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Ирина Марина, здравствуйте! Мы защитились!!! На "5"!!! СПАСИБО БОЛЬШОЕ!!! От меня и от Жени.
