Год выпуска: 2003 Автор: Michael Treacy Издательство: Portfolio Hardcover Страниц: 240 ISBN: 1591840058
Описание
The bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth. In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book-revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits. Treacy's main point is simple-it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the restof us can learn their strategies and do the same thing. Using case studies from industry leaders such as Dell Computer, Home Depot, and GE, he shows the five steps that are imperative to ensure growth: ? keep the growth you have...
