Cold Calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in coldcalling and appointment setting. In the book - based on real-life, hands-on-cold-calling experience - you will discover how to: -->Develop a can't miss marketing plan for cold calling (chapters 3,4,5) -->Identify hot leads so you don't waste yourprecious time (chapter 4) -->Warm up to project confidence and authority for successful cold calling (chapters 2,3 and 14) -->Eliminate telephone terror and call reluctance (chapter 8) -->Create appointment-setting scripts that make your prospects want to see you (chapter 6) -->Breeze past the screens and gatekeepers (chapter 10) -->Easily handle the voice-mail barrier and reach your prospects (chapter 13) -->Convert any and all objections into profitable sales...
