Год выпуска: 2002 Автор: Gary Davies, Rosa Chun, Rui Vinhas Da Silva, Stuart Roper Издательство: Routledge Страниц: 224 ISBN: 041528743X
Описание
This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron.
