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подбор литературы периодические источники литература по предмету

Culture and Positioning as a Determinant of Strategy : Personlity and the Business Organization



Год выпуска: 0
Автор: Tony Ellson
Издательство:
Страниц: 0
ISBN: 1403917515
Описание
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.


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