Год выпуска: 2002 Автор: Kees van der Heijden, Ron Bradfield, George Burt, George Cairns, George Wright Издательство: Wiley Страниц: 320 ISBN: 0470844914
Описание
This book is about organizational survival: the reasons why organizations do not always survive, and what can be done about it. Survival means creating value for stakeholders, and the survival problem starts with uncertainty, change and the need for organizations to adapt to shifting needs and market conditions. The key question is 'Why are organizations slow to change and adapt? Unsuccessful organizations are distinguished by their failure to overcome thinking and behavioural flaws at personal, organizational and community levels. In this book, we explain what these flaws are and how the scenario approach helps senior managers and organizations to overcome them. Our approach is based on reasoning, research, real world observations - and a long track record developing scenario-based thinking, combining the most effective elements of the many scenario approaches that have been tried over time.
