Год выпуска: 0 Автор: Donna Deeprose Издательство: Страниц: 0 ISBN: 1841124184
Описание
Organizational culture is an intangible, yet it can be as pervasive and valuable as any other company asset. Culture influences the dynamics within teams and between individuals, the way business is conducted with suppliers, the public face of the company that customers see, and every other human interaction that takes place inside and outside a business. While cultural norms are inherently neither good nor bad, they do sometimes outlast their usefulness to the organization. As markets, the economy and the broader society change, Smart organizations have to rethink their goals and their methods if they are to survive. Donna Deeprose gives you the inside track into understanding the culture and subcultures in your own organization. In Smart Things to Know About Culture she shows how cultural values work, and how best to turn them to your personal and organizational advantage: What exactly is corporate culture? How and why do people behave they way they do? ...
