Integrating Corporate Communications Год выпуска: 0Автор: James L. HortonИздательство: Страниц: 0ISBN: 0899308953Описание Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. A major resource for senior managers, strategists, and other communications specialists.
Похожие книги
F. Joseph LePla, Lynn M. Parker. Integrated Branding: Becoming Brand-Driven Through Companywide Action. – М.: Quorum Books, 1999. – 320 с. Shintaro Okazaki. Handbook of Research on International Advertising (Elgar Original Reference). – М.: , 2012. – 576 с. Marc Benioff. Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well. – М.: , 2012. – 348 с. Alan T. Belasen. Leading the Learning Organization: Communication and Competencies for Managing Change (Suny Series, Human Communication Processes). – М.: , 0. – 0 с. Larry Johnson, Bob Phillips. Absolute Honesty: Building a Corporate Culture That Values Straight Talk and Rewards Integrity. – М.: , 0. – 0 с. Frank K. Sonnenberg. Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment. – М.: McGraw-Hill Book Company, Inc., 1994. – 288 с. Gilbert W. Fairholm. Capturing the Heart of Leadership : Spirituality and Community in the New American Workplace. – М.: , 0. – 0 с. James L. Horton. Integrating Corporate Communications. – М.: , 0. – 0 с. Richard B. Higgins. The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications. – М.: , 0. – 0 с. Robin Lissak, George Bailey. A Thousand Tribes: How Technology Unites People in Great Companies. – М.: , 0. – 0 с. Peter Hartley, Clive G. Bruckmann, Clive Bruckham. Business Communication: An Introduction. – М.: , 0. – 0 с. Matthew Bickerton, Pauline Bickerton, Kate Simpson-Holley. Cyberstrategy. – М.: , 0. – 0 с. Irv Schenkler, Tony Herrling. Guide to Media Relations. – М.: , 0. – 0 с. Paul Copley. Marketing Communications Management : Concepts and Theories, Cases and Practices. – М.: , 2004. – 0 с. Kenneth E. Clow, Donald E. Baack. Integrated Advertising, Promotion, and Marketing Communications (3rd Edition). – М.: , 2006. – 544 с. Kader Demirci. Sponsorship and Measurability of Its Effects: Basics, Concepts and Methods: A Corporate Communication Perspective. – М.: , 2010. – 140 с. Andres Saenz Magdalena. Social Media: New challenges for IT corporate marketing. – М.: LAP Lambert Academic Publishing, 2011. – 100 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Валерия Спасибо Вам огромное за помощь, не знаю, что бы я делала.
