Год выпуска: 0 Автор: Thomas W. Zimmerer, Norman M. Scarborough Издательство: Страниц: 0 ISBN: 0024317403
Описание
Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes readers from stimulating creative thinking, to translating the entrepreneurial ?spark? into a successful business, to makingthe transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text. Strong practicality?lots of ?hands- on? tools readers can use to actually launch a business.
