Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition Год выпуска: 0Автор: Alan R. AndreasenИздательство: Страниц: 0ISBN: 0787964190Описание Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank , Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
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Татьяна, 29.05 По поводу диплома 5 поставили Все отлично, большое спасибо за такую колоссальную работу, а главное за то, что протерпели бешеный темп в конце!
