Competitive Intelligence for the Competitive Edge Год выпуска: 1999Автор: Alan DutkaИздательство: McGraw-HillСтраниц: 320ISBN: 0844202932Описание Written from a practitioner's perspective, this book explains how to integrate a company's operations - particularly marketing, advertising, and strategic planning - with the latest competitive intelligence techniques in order to achieve positive results in all areas.
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Елена (Ноябрьск) Здравствуйте, Ирина! :) Я защитилась на 5! Хочу Вас поблагодарить! Спасибо большое! :)
