This casebook views writing and presentation skills as necessary prerequisites in managerial communications, and provides a forum to discuss realistic situations and explore creative solutions in effective business presentations. Organized around functional areas that mirror the critical managerial functions of real-life, this handbook helps professionals think effectively and quickly. It enables them to capitalize on what they already know, creatively apply accepted business tools to what they perceive as communications issues, and consequently accomplish better results—with tasks and people. For business school professors, communication vice presidents and staff, public relations personnel, corporate vice presidents, directors and managers, small business owners, training and development professionals, and nonprofit directors.
