?Gianni Montezemolo has produced an outstanding book on the strategic implications of the emergence of greater Europe for global companies. Based on his many years of experience as a senior executive of major international companies, Montezemolo makes a convincing case as to why greater Europe is destined to be the next economic super power. His hands-on experience makes him uniquely qualified, not only about the need for developing a strategic vision for Europe, but also about the key managerial issues facing companies operating in greater Europe. This book is a "must read" for the CEOs of major corporations throughout the world. Professor Michael Yoshino, Harvard Business School ?Europe Incorporated: The New Challenge offers fresh, clear insights into where Europe is heading and what to do about it. Anyone with an interest in the Europe of tomorrow will profit from reading these pages. George Fisher, Chairman and CEO, Kodak ?Global businesses pay a lot of...
