The Future of the Multinational Company
Год выпуска: 0 Автор: Julian Birkinshaw, Sumantra Ghoshal, Constantinos Markides, John Stopford, George Yip Издательство: Страниц: 0 ISBN: 0470850655 Описание Bringing together the leading authorities on globalization and international business this book looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.
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