The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line Год выпуска: 2002Автор: Bob WillardИздательство: New Society PublishersСтраниц: 240ISBN: 0865714517Описание In an era when corporations are under increasing pressure to be stewards of the environment and society as they pursue profits, business expert Bob Willard provides a practical benefit-by-benefit guide for assessing all three areas as a win/win/win proposition. Written in the pragmatic language of business leaders, this book is the first to present compelling and quantitative bottom-line evidence of the profitability of social and environmental initiatives. convincing case for unconventional entrepreneurship.
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