Why Innovation Fails: Hard-Won Lessons for Business Год выпуска: 0Автор: Carl FranklinИздательство: Страниц: 0ISBN: 1904298087Описание Just because it's great idea doesn't mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster, WebVan, the Mars Climate Orbiter and Voice recogniton software.
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Юлия Марина, Юля, спасибо за помощь. Защита прошла успешно
