Год выпуска: 0 Автор: George Roth, Art Kleiner Издательство: Страниц: 0 ISBN: 0195129466
Описание
Car Launch: The Human Side of Managing Change is the first book in the new Oxford Series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "living" casestudies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research, with pragmatic imperatives and powerful imagery. Car Launch:The Human Side of Managing Change explores the turmoil occurring in the automobile industry and shows how one company was able to succeed dramatically, even while facing the rigors of open opposition. Told in the words of the people who were there, with commentary by the authors and other observers, this document was first commissioned by the firm (AutoCo) to help production teams learn from each other across organizational boundaries. It also provides an "insider" look at relationships...
