Год выпуска: 0 Автор: Steven A. Melnyk, David R. Denzler Издательство: Страниц: 0 ISBN: 0256123810
Описание
Melnyk and Denzler have written a text that looks at operations management from a different perspective value. In this text, value is a dynamic theme that brings together the issues of performance, cost, competitive reactions, and customer expectations. By using a value-driven perspective, the authors enable students to view every activity in the operations management system in terms of its ability to enhance value. Students learn to evaluate: who current customers are and who new customers will be; whatthe customer wants; the degree of overlap between the current operations management system and the demands and expectations of customers; how to structure the OM system to deliver value; and, finally, how to measure performance.
