Год выпуска: 0 Автор: Christopher Voss, Colin Armistead, Bob Johnston, Barbara Morris Издательство: Страниц: 0 ISBN: 0471908010
Описание
Operations Management in Service Industries and the Public Sector Text and Cases Christopher Voss, School of Industrial and Business Studies, University of Warwick Colin Armistead, The European School of Management Studies, Oxford Bob Johnston, School ofIndustrial and Business Studies, University of Warwick Barbara Morris, Department of Management Studies, Sheffield City Polytechnic Aimed at teachers and students on business and management courses teaching and studying Operations as well as those concerned with the management of specific service industries, this book brings together concepts found in the wider literature as well as presenting some new concepts. Written from the standpoint of operations management specialists?rather than marketing managers?the book examines the operational aspects of service operations and includes vital links with marketing, organization and business policy by using a wide range of case studies from both the public and the private sector....
