Focus Groups: A Step-By-Step Guide (3rd Edition) Год выпуска: 0Автор: Gloria E. Bader, Catherine A. RossiИздательство: Страниц: 0ISBN: 0966470877Описание For those who want to listen and learn from employees and customer groups within an organization, using group interviews, this is a basic guide. It provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included in the 2002 edition.
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