Mission-Based Marketing : Positioning Your Not-for-Profit in an Increasingly Competitive World (Brinckerhoff, Peter C., Mission-Based Management Series,)
Год выпуска: 0 Автор: Peter C. Brinckerhoff Издательство: Страниц: 0 ISBN: 0471237183
Описание
A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Other titles in the Mission-Based Management® Series Mission-Based Management: Leading Your Not-for-Profit into the 21st Century Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager?s and board member?s guide to not-for-profits?quite laudable in...
