Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion [ILLUSTRATED] Год выпуска: 2004Автор: Nicholas IndИздательство: Kogan PageСтраниц: 220ISBN: 0749441291Описание Using international examples this practical and inspirational book demonstrates how forward-thinking organizations have been able to use the power and knowledge of their employees to 'bring brand to life."
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